Yoga Lifestyles 101

Double-consciousness and the branding of BIPOC Yoga

Patrick McCartney CC-By Attribution 4.0 International

DOI 10.17605/OSF.IO/KJYXP

Source

As relative levels of disposable incomes rise it enables more participation in leisure behaviors within the global wellness industry. There is a curious overlap between the consumption of both yoga-inflected lifestyles and skin whitening products…