The International Yoga Day, 2015–2021: Growing pains, pseudoscience and the Vedic lifestyle’s pure land
8 min readJun 27, 2021
Patrick McCartney 1500 words
Patrick is an anthropologist trained in archaeology, linguistics, and philology, as well as sociology, political science, and computational social science. He is interested in the marketing of memory and the construction of community, particularly how it is expressed through the commodification of culture within the transnational wellness tourism industry.