Patrick McCartney 1500 words
Patrick is an anthropologist trained in archaeology, linguistics, and philology, as well as sociology, political science, and computational social science. He is interested in the marketing of memory and the construction of community, particularly how it is expressed through the commodification of culture within the transnational wellness tourism industry.
Since the first International Day of Yoga in 2015, the annual themes have been the following: 2015 “Yoga for Harmony & Peace,” 2016 “Connect to Youth,” 2017 “Yoga Health,” 2018 “Yoga for Peace,” 2019 “Climate Action,” 2020 “Yoga at Home and Yoga with Family,” and 2021 “Yoga…
This is title and abstract of my forthcoming book chapter. You can download a free copy of the PDF, here.
The primary field of enquiry is the transnational USD 4.75 trillion-dollar wellness (tourism) industry. Today, Yoga is instrumentalized in service of the soft power ambitions of the Indian state. “Yogaland,” is an allegorical toponym used to refer to the transnational consumption-scape where Yoga is consumed. The topic is “Yoga nationalism,” which explicates the Yoga hybrid heuristically referred to as Applied + Yoga. This refers to the sentiment that Yoga can solve the “climate crisis.” The reason for this is that…
Updated July 04, 2021 (Added some information about Pali and Sanskrit terms of address to inferiors ( अरे / Are!)
Updated June 18, 2021 (Added Rules of Address from Nāṭyaśāstra, and examples from Ṛgveda and Kṛṣṇayajurveda)
Susanna Barkataki appears to have a solid grip on the novel X+Yoga hybrid of “Woke Yoga.” How does someone claiming to honor yoga’s roots have such selective inclinations as to what these roots might be? It’s almost as if the process of decolonizing yoga is just a neo-colonial attempt to claim control, at least of the narrative, ultimately for collective healing. The real kicker…
Drink and drink the soma, o Indra, our champion! Let the exhilarating soma-pressings exhilarate you. As they fill your cheeks, let them strengthen you.
When properly pressed among the Paura, (the soma) has helped Indra. 2,011.11
We inspired poets have abided by you, Indra. Serving according to the truth, we would gain insight. Seeking your help, we would create for ourselves a proclamation of your praise. On this very day, we would be those to be given wealth by you. 2,011.12
Indra, might we be those of yours who are accompanied by your help, since, seeking your help, we make…
Language loss in the Indian Himalayas
This was a DRAFT, which became published in some other articles, like this one in the Wire. Not all of it was included and most of the images were left out. So, this version presents a more comprehensive picture.
Language-killer = bhāṣā-hantṛ
By “battle,” what I mean is the metaphorical battle over the narratives curated on behalf of Yoga. Often, the popular and official narratives that are shared and repeated grow in legitimacy, as time passes. Yet, it is often the case that instead of facts, factoids circulate. In some small way, these irregular posts intend to attenuate the -oids in the fact-…that is, the intention is to address factoids and separate them from the facts.
While it appears commonly held, there is a belief that “namas te” is somehow this ever present term found across the Vedic canon of texts. This…
Double-consciousness and the branding of BIPOC Yoga
Patrick McCartney CC-By Attribution 4.0 International
As relative levels of disposable incomes rise it enables more participation in leisure behaviors within the global wellness industry. There is a curious overlap between the consumption of both yoga-inflected lifestyles and skin whitening products, which occurs through the pursuit of spirituality, wellness, beauty, and social justice activism.
What this essays intends to explore is the correlation between the rising consumption of yoga lifestyles and skin whitening products, which is complicated through the activation of yoga as an instrument for social justice through the broader…