This is title and abstract of my forthcoming book chapter. You can download a free copy of the PDF, here.

The primary field of enquiry is the transnational USD 4.75 trillion-dollar wellness (tourism) industry. Today, Yoga is instrumentalized in service of the soft power ambitions of the Indian state. “Yogaland,” is an allegorical toponym used to refer to the transnational consumption-scape where Yoga is consumed. The topic is “Yoga nationalism,” which explicates the Yoga hybrid heuristically referred to as Applied + Yoga. This refers to the sentiment that Yoga can solve the “climate crisis.” The reason for this is that…

Patrick McCartney

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